Brand expression at work

Lightspeed Technologies

HOW A BRAND REFRESH CLARIFIES A SHIFT IN STRATEGY.

Lightspeed sought to change from a conventional product-centered position to a one that empowers educators with a fresh and informative solution. Learn how Donatelli change helped Lightspeed clarify its strategy through brand design.

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Human Experience Lab

HOW TO CREATE AN IDENTITY FOR EXPERIENCE MATTERS.

HXLab desired a brand identity that communicated the value of its user-centered research and design practice, as well as differentiated its unique expertise and services. Discover how Donatelli created a new brand identity and message that solved HXLab’s needs.

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Hoyt Arboretum

HOW A REBRAND HELPS TRANSFORM A MISSION IN PRESERVATION.

As its 75th Anniversary approached, Hoyt Arboretum wanted to update its ‘70s era branding so that it could tell its story and galvanize needed support to remain viable for future generations. Learn how Donatelli helped Hoyt Arboretum’s brand grow with the times.

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Trek Global

HOW TO REBRAND WHEN YOUR COMPANY CHANGES DIRECTION.

Trek Global found itself keenly aware of the lack of ERP options that truly fit the needs of mid-market distribution companies. Trek Global also realized that it needed to rebrand itself to take advantage of this new opportunity. See how Donatelli enabled Trek Global to achieve its goals.

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