1
1

The future of minimally invasive diagnostics

ZRT Laboratory is an independently owned and operated CLIA-certified hormone testing facility. ZRT Laboratory diagnostic products help to identify preventable hormone imbalances. As the organization expanded, its leadership recognized that its identity and messaging system needed to align with its comprehensive hormone testing services.

Our work

The lab engaged Donatelli to explore brand identity solutions for the organization and its flagship testing and diagnostic products. The process included interviewing stakeholders; conducting brand strategy, product naming, conducting design research; creating the organizational identity, visual language and business papers in addition to consulting on messaging development and brand application towards its website and product packaging system.