1
1

Meeting and surpassing the strongest competitors

Office Live Meeting is a conferencing solution for online meetings, training, and events. Microsoft needed to promote its solutions in a market already filled with numerous competitors.

Our work

Donatelli, alongside Babcock & Jenkins, led the creation of a lead generation campaign. The program included an introductory direct mail brochure with a link to portal page, followed by second mailing with 30-day free trial incentive. The campaign visually communicated how easy it is to launch an Office Live Meeting and resonated with Microsoft’s core audience.