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Strengthening the student-teacher connection

Lightspeed Technologies saw a new opportunity in the classroom audio market. However, the company realized that a new brand strategy including a complete brand refresh was necessary in order to gain ground in this sector.

Our work

Donatelli—in collaboration with strategic partners, Alexander Design and Switchboard Interactive—engaged with the principals at Lightspeed. Together, they created a new communication system and refreshed brand identity applied across a range of touch points. These included a new responsive website, trade show environments, information graphics, sales collateral, product branding, as well as video treatment.

 Read Case Study: Lightspeed — How a brand refresh clarifies a shift in strategy