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Descending Memphis

Descending Memphis is a novel that takes place in 1956 in Memphis, Tennessee. It blends the pulp detective genre with coming-of-age story elements. The author, Robert R. Moss, sought visual style that would lend itself to a cover design as well as to a website, a Facebook page, a Twitter presence and other executions.

Our work

Donatelli explored several design directions, looking at classic detective and noir design of the period, before landing on a visual solution that combined key visual motifs from the story. From the beginning, Donatelli constructed a design system that could form the visual framework for the sequel as well as subsequent books in the series. In addition to the cover and web designs, Donatelli created posters and other promotional material for Descending Memphis.