Lightspeed Technologies | Brand Refresh
Portland, OR — Lightspeed Technologies saw a new opportunity in the classroom audio market. However, the company realized that a new brand strategy including a complete brand refresh was necessary in order to gain ground in this sector.
Donatelli—in collaboration with strategic partners, Alexander Design and Switchboard Interactive—engaged with the principals at Lightspeed. Together, they created a new communication system and refreshed brand identity applied across a range of touch points. These included a new responsive website, trade show environments, information graphics, sales collateral, product branding, as well as video treatment.
Donatelli modified the Lightspeed word mark to improve legibility.
About Lightspeed Technologies
Established in 1990, Lightspeed Technologies is the trusted provider in classroom audio solutions. Their passion is to improve the listening and learning environment for every child. The company believes strengthening the connection between teachers and students improves learning. Lightspeed’s classroom audio systems enable teachers to speak in normal conversational tones while assuring every child receives an equal opportunity to hear all of the instruction.
Learn more at: lightstpeed-tek.com
An independent, integrated brand communications consultant based in Portland, Oregon, Donatelli empowers technology companies to better connect with their audience. Donatelli’s work centers on building brand systems that are clear, relevant, flexible, memorable and vigorous; and closely aligned with the client’s culture, products and services. As a senior creative professional with a collaborative consumer-focused approach, Donatelli fuses design thinking, market strategy and brand expression to help marketers introduce, clarify, align or refresh a product or service offering.
Learn more at: donatelli.org