Donatelli delivers Lightspeed brand refresh

Lightspeed Technologies

Lightspeed Technologies | Brand Refresh

Portland, OR — Lightspeed Technologies saw a new opportunity in the classroom audio market. However, the company realized that a new brand strategy including a complete brand refresh was necessary in order to gain ground in this sector.

Donatelli—in collaboration with strategic partners, Alexander Design and Switchboard Interactive—engaged with the principals at Lightspeed. Together, they created a new communication system and refreshed brand identity applied across a range of touch points. These included a new responsive website, trade show environments, information graphics, sales collateral, product branding, as well as video treatment.


Donatelli modified the Lightspeed word mark to improve legibility.

View select project examples: Lightspeed — Portfolio

 Read Case Study: Lightspeed — How a brand refresh clarifies a shift in strategy


About Lightspeed Technologies

Established in 1990, Lightspeed Technologies is the trusted provider in classroom audio solutions. Their passion is to improve the listening and learning environment for every child. The company believes strengthening the connection between teachers and students improves learning. Lightspeed’s classroom audio systems enable teachers to speak in normal conversational tones while assuring every child receives an equal opportunity to hear all of the instruction.

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About Donatelli

An independent, integrated brand communications consultant based in Portland, Oregon, Donatelli empowers technology companies to better connect with their audience. Donatelli’s work centers on building brand systems that are clear, relevant, flexible, memorable and vigorous; and closely aligned with the client’s culture, products and services. As a senior creative professional with a collaborative consumer-focused approach, Donatelli fuses design thinking, market strategy and brand expression to help marketers introduce, clarify, align or refresh a product or service offering.

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About Steve Donatelli

Steve inspires, builds and strengthens brand loyalty for organizations who seek to advance corporate value and improve human experience.