Donatelli creates book cover design for Descending Memphis

Descending Memphis

Descending Memphis – Robert R. Moss | Book Cover Design

Portland, OR – Robert R. Moss enlisted Donatelli to create the cover for his book, Descending Memphis, along with a range of other visual assets. The novel is a detective/coming-of-age story set in Memphis, Tennessee during the early days of rock ‘n’ roll.

Donatelli studied the graphic language of the pulp detective genre and other sources to develop a visual identity for the book that references the period without feeling dated. His book cover design combines three images that represent crucial aspects of the story, creating an eye-catching cover that stands out among the numerous choices of titles on the racks. Donatelli also modified the cover artwork to accommodate social media, a website and other promotional material.

View sample work

About the author

The book’s author, Robert R. Moss, was a member of the Washington, D.C. music scene in the early 1980s. His music was released on Dischord Records and other labels. Now more than 30 years later and with the benefit of hindsight, Robert draws on his experiences—as well as the accounts of others and his imagination—and places them into a work of fiction set years before he was born. In what is his first novel, Robert tells a detective/coming-of-age-story that goes beyond music and crime and speaks to issues of race as well as universal ideas of becoming an adult in a world that centers on youth.

Read excerpts from the book at:

Buy the book at: Descending Memphis

About Donatelli

An independent, integrated brand communications consultant based in Portland, Oregon, Donatelli empowers creative entrepreneurs to better connect with their audience. Donatelli’s work centers on building brand systems that are clear, relevant, flexible, memorable and vigorous; and closely aligned with the client’s culture, products and services. As a senior creative professional with a collaborative consumer-focused approach, Donatelli fuses design thinking, market strategy and brand expression to help marketers introduce, clarify, align or refresh a product or service offering.

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About Steve Donatelli

Steve inspires, builds and strengthens brand loyalty for organizations who seek to advance corporate value and improve human experience.