GBW Railcar Services, LLC | Corporate Identity
Portland, OR — Industry leaders, The Greenbrier Companies and Watco Companies, have joined forces to create a world-class network of railcar repair shops. GBW Railcar Services, LLC (GBW) is a new joint venture that creates one of the largest independent railcar repair shop networks on the continent—one of the few able to service all railcar types in the North American fleet.
Donatelli provided brand identity consultation, created the GBW corporate identity, visual center, business papers, digital assets, brand usage guidelines and support for digital and print marketing and communications activities.
GBW Railcar Services, LLC., operates the largest independent repair shop network in North America with over 40 locations, including 14 certified tank car repair facilities. GBW, a joint venture between, The Greenbrier Companies and Watco Companies, is designed to meet surging demand for tank car recertification, retrofit and repair.
For more information on GBW Railcar Services, LLC., visit: gbwservices.com
An independent, integrated brand communications consultant based in Portland, Oregon, Donatelli empowers enterprising businesses to better connect with their audience. Donatelli’s work centers on building brand systems that are clear, relevant, flexible, memorable and vigorous; and closely aligned with the client’s culture, products and services. As a senior creative professional with a collaborative consumer-focused approach, Donatelli fuses design thinking, market strategy and brand expression to help marketers introduce, clarify, align or refresh a product or service offering.
Learn more at: donatelli.org