Value starts at the beginning

BRAND STRATEGY PROVIDES A CENTRAL UNIFYING IDEA AROUND WHICH ALL BEHAVIORS, ACTIONS AND COMMUNICATIONS ARE ALIGNED. IT WORKS ACROSS IDENTITIES, PRODUCTS AND SERVICES, AND IS MOST EFFECTIVE OVER TIME.

A well-conceived brand strategy results in the successful design of a product or service that has been identified and prioritized by business requirements and user/customer research. This approach helps guide design and development teams to consistently deliver assets that meets both business and user needs.
An effective brand strategy functions as your road map. It guides marketing activities, makes it easier for the sales team to win new customers, helps all departments retain current customers, and provides clarity, context, and inspiration to employees.

Donatelli works with exiting agency strategy platforms and/or creates them on an as needed basis.

Exploratory and Strategic Development Areas


Research + Discovery
Quantitative Research
Qualitative Research
Secondary Research
Competitive Audit
Stakeholder Audit
Brand Audit
Marketing Audit
Language Audit
Content Audit

Insight + Clarification
Synthesis / Recommendations
Brand Positioning
Brand Attributes
Naming Strategy
Messaging Architecture
Brand Brief