Getting it right

BRAND EXPRESSION IS AN INTENTIONAL WHOLISTIC SYSTEMS-BASED METHOD, ENABLING YOUR CLIENTS TO RETAIN DIFFERENTIATION, AUTHENTICITY AND RELEVANCY ACROSS ALL TOUCHPOINTS WHILE MANAGING COMMITMENT AND CONSUMER EXPECTATION.

In addition to a logo, other visual elements include color, typography, imagery and photography. Verbal expression starts with a brand name and extends to tone of voice, messaging, tagline and all written forms of communication. There are also other touchpoints that create customer experience as well as internal factors that help build employee brand culture and behaviors. Together, they express the character of a brand.

The visual and verbal expression of a brand must align with the overall message and reflect a positioning that accomplishes your clients’ short- and long-term business goals. If the business strategy changes, the brand expression needs to be reviewed to ensure it fits the new strategy. This approach provides your client’s with safeguards that instill brand uniformity and relevancy as it responds to market dynamics.

Brand Communications

 

Common communication touchpoints

Digital

Website / Intranet
Email Marketing
Social Channels
Video

Collateral

Business Papers
Look Books
Literature
Publications

Environmental

Wayfinding Signage
Directional Signage
Interpretive Signage
Event / Tradeshow

Advertising

Outdoor
Print
Digital
Transit

Packaging

Merchandise
In-Box Material
Hang Tag
User Guide

Point-of-Sale

Window Display
Inline Display
Endcap Display
In-store Destination