Design that gets results

BRAND DESIGN PLAYS AN ESSENTIAL ROLE IN ADDING DIFFERENTIATION TO YOUR CLIENTS. IT EMBODIES THE INTANGIBLES—EMOTION, CONTEXT AND ESSENCE—THAT MATTER MOST TO THEIR AUDIENCE.

Groundbreaking brand design must do two things: deliver value and consistently delight in new and innovative ways. To achieve this, Steve Donatelli is focused on translating brand strategy into simple, intuitive and memorable experiences people love and come to expect.
Brands function best when they are responsive and agile, yet keep strong guiding principles at the core of everything they do. Steve Donatelli believes brands matter; they differentiate, add value, provoke interest, and have enormous social and economic influence.

Design Disciplines

Identity Design

Logo / Symbol
Wordmark / Logotype
Signature / Lockup
Key Imagery Design
Typography + Color System
Grid Convention

Experience Design

User Persona
Information Architecture
Information Graphics
Icon Design
User Interface Design
Design Specifications

Systems Design

Brand Identity
Corporate Identity
Product / Technology Identity
Service Identity
Organization Identity
Standards + Guidelines

Content Design

Brand Story
Naming / Nomenclature
Tagline / Descriptor
Messaging Outline
Key Messages
Product / Service Profile