Integrated Brand Communications

Brand Strategy

Definition + Planning
Discovery and Analysis
Review and Insight
Positioning and Messaging
Brand Architecture
Brand Platform

Brand Design

Exploration + Refinement
Design Direction
Identity and Visual Center
Key Imagery
Guidelines and Standards
Templates and Assets

Brand Expression

Application + Communication
Information Architecture
User Experience
Marketing Communications
Packaging and Literature
Environment and Signage

Brand Management

Implementation + Supervision
Communication Planning
Brand Implementation
Brand Review and Audit
Brand Training and Adoption
Vendor Liaison

Brand Programs

Define engagement goals to ensure you receive the services that provide most value.


Brand Development

Provides your brand’s essential framework, ethos and expression in order to form the basis of a meaningful entity.

Phase 1 — Definition

Corporate Mission
Corporate Vision
Brand Positioning
Brand Architecture
Key Messaging

Phase 2 — Design

Logo / Signature
Information Architecture
Identity System
Digital Assets
Identity Guidelines

Phase 3 — Expression

Content Development
Brand Application
First Articles
Templates and Assets
Communication Planning

Phase 4 — Implementation

Brand Book/Primer
Brand Training
Introduction and Launch
Brand Management
Brand Review

Brand Alignment

Alignment programs ensure continuity to your investment over the life of your brand.
Refresh

Revitalizing and enhancing a tired or underperforming brand.

Consolidation

Unifying and building cohesion between your fragmented sub-brands.

Extension

Leveraging an established brand to include new products and/or services.

Clarification

Simplification and refinement a complex or convoluted brand.