Clarity each step of the way
THEY’RE NOT BUYING A PRODUCT, THEY’RE BUYING INTO THE IDEA OF WHAT THE BRAND STANDS FOR, AND HOW IT REFLECTS THEIR OWN VALUES.
Steve Donatelli employs an integrated brand communications and design approach. It works through a series of systems that can help restructure complex corporate organizations to reposition product lines.
The result is a consistent, harmonious visual and verbal expression of every aspect of the client organization that clarifies corporate purpose and provides direction to every stakeholder.
Brand Development Process